The concept
When OpenAI first released API access to ChatGPT, Saudi Arabia's Ministry of Communication and Information Technology ran a hackathon challenging teams to build national-use applications with the technology.
The idea: an AI-powered avatar displayed on large screens in airport arrival areas. While waiting for luggage, travellers could have a natural conversation with the avatar — asking about places to visit, local customs, transportation, or dining recommendations — all delivered through a fluent, contextually aware digital guide fine-tuned for Saudi Arabia.